Commercial Translation

Planning to expand your company into international markets or export your product to other countries in an increasingly globalised world? Then you’ll need a commercial translations of your documents. The quality of your commercial translations plays a major role in things like successfully making contact with a new customer or supplier and building relationships with potential foreign partners.

Since it covers all types of documents used in sales (sales strategies, market reports, etc.), in the corporate environment (internal communication, business strategy, etc.) and in the business world (contracts, complaints, etc.), commercial translation encompasses other branches of translation, from legal translation and financial translation to website translation and localisation.

Commercial translations of content used to sell your product or service in which the translator not only communicates what you have to offer to potential customers but also attempts to persuade the target audience, is called advertising or marketing commercial translation.

A commercial translator’s experience, familiarity with industry-specific terminology, the target market for the product or service and the advertising campaign strategy are fundamental when delivering this type of translation. In commercial or marketing translation, the original message is adapted to fit the language and customs of the new market, with the commercial translator rewriting certain parts of the translation so that the message or information in the commercial documents has the same meaning in the target languages as it does in the original.